You shipped it. Nobody came.
Farhorn is an AI marketing co-founder for solo builders. It figures out your positioning, drafts a week of channel-ready content, and — unlike a chatbot — measures what actually brought users, then adjusts.
Building is cheap now. Attention isn't.
Most indie products die from distribution, not code. Marketing is a different craft, it needs months of consistency you don't have, and when nothing happens you can't tell if the product, the positioning, or the reach is broken. Farhorn attacks all three.
How it works
01Diagnose
Point it at your product. It analyzes your landing page, interviews you, and produces a real positioning doc: who it's for, why they should care, how to say it.
02Execute
Every week: a plan plus ready-to-edit drafts for X, Reddit, LinkedIn, your newsletter, SEO briefs and outreach DMs. You approve — nothing auto-posts.
03Learn
Connect Plausible and Stripe. Farhorn sees what drove signups and revenue, remembers it, and steers next week's plan accordingly.
What you actually get, weekly
real output · week 34, farhorn.com
#draftchannelstate
01
What three founders said when I asked why they stopped posting
x/threadreview
02
I shipped four products and marketed none of them. Here's the pattern.
indiehackersready
03
64 on the waitlist. The 36 I still need, and what I'm doing about it.
x/postready
04
Eight DMs, one per founder, offering the positioning doc free
directapproved
draft 01 · x/thread · mon 09:00 · 512 chars
I asked three solo founders why they stopped marketing their product.
None of them said “no time”.
All three said a version of: “I posted, nothing happened, and I couldn't tell if the post was bad or the product was.”
why this
Your thesis post already failed once (40 clicks, 0 signups), so this one opens on the quote and holds the link back to the last post.
Join the waitlist
Free tier for everyone at launch. Waitlist members get early access and founding-user pricing.
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