Farhorn early access

You shipped it. Nobody came.

Farhorn is an AI marketing co-founder for solo builders. It figures out your positioning, drafts a week of channel-ready content, and, unlike a chatbot, measures what actually brought users, then adjusts.

Diagnose my product Free, no account. Takes about five minutes and gives you a document you can share.

Building is cheap now. Attention isn't.

Most indie products die from distribution, not code. Marketing is a different craft, it needs months of consistency you don't have, and when nothing happens you can't tell if the product, the positioning, or the reach is broken. Farhorn attacks all three.

How it works

01Diagnose Point it at your product. It analyzes your landing page, interviews you, and produces a real positioning doc: who it's for, why they should care, how to say it. This part is live today.
02Execute Every week: a plan plus ready-to-edit drafts for X, Reddit, LinkedIn, your newsletter, SEO briefs and outreach DMs. You approve. Nothing auto-posts.
03Learn Connect Plausible and Stripe. Farhorn sees what drove signups and revenue, remembers it, and steers next week's plan accordingly.

What you actually get, weekly

example week · the shape of the output
#draftchannelstate
01 What three founders said when I asked why they stopped posting x/threadreview
02 I shipped four products and marketed none of them. Here's the pattern. indiehackersready
03 The number I am least proud of, and what I am doing about it. x/postready
04 Eight DMs, one per founder, offering the positioning doc free directapproved
draft 01 · x/thread · mon 09:00 · 512 chars

I asked three solo founders why they stopped marketing their product.

None of them said “no time”.

All three said a version of: “I posted, nothing happened, and I couldn't tell if the post was bad or the product was.”

why this

Your positioning says founders stop because they cannot tell what failed. This opens on that sentence instead of on the product, and holds the link until the end.

An example, not a log. Farhorn is new: the diagnosis stage is live at farhorn.com/diagnose, nothing has been posted to a channel yet, and the waitlist is where you would expect it to be for a product nobody has heard of. When there are real numbers here, they will be the real ones.

The weekly part is not live yet

Step 01 works today. The weekly plan, the drafts and the feedback loop are what I am building next. Leave your address and you get one email when they land, plus founding-user pricing.

Your address is stored only for the waitlist and one launch email, nothing else, no sharing. See our privacy policy.